It grew out of designing business solutions which underpin successful products that millions of people now use daily. Tiny Habits is the quickest, easiest vehicle for personal growth and transformation. If you want to create permanent long-term change, start small and build from there. You then identify where an anchor occurs naturally in your life, and cement it in place by celebrating when you do it. Specify a behavior you want, and figure out what a tiny step in the right direction would be. The essence of the Tiny Habits approach to behavior design is: "Tiny Habits" is a habit formation methodology which aligns with how human psychology actually works. There's a painful gap between expectations and reality most of the time. Pretty much everyone on the planet wants to build better habits - both personal and professional.
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